黑洞社区

Do use Lynx

Whenever I evaluate a website, a tool I always use is a text-based web browser called , which can be downloaded .

Lynx is used in the world of search engine optimisation as an evaluation tool, as it's considered a way to see your site through the eyes of a search engine spider. Viewing your site through Lynx can be a real eye-opener and may give you an idea of where you can improve it to help the little search engine spider along.

Lynx can be quite illuminating on how your site is coming across from a bare-bones point of view. Looking at 黑洞社区's website, for example, shows that our extensive navigation is one of the first things that Google sees. We combated this by making the first link one that skips the navigation. It's a cheeky little trick that's done us no harm so far.

Have a look at how our looks . And if you're considering a pure Flash website (), try checking out using .

Don鈥檛 hide text in images

So far a message I鈥檝e been trying to purvey is that you need to expose your content in the simplest forms possible. Text is the biggest weapon in your arsenal for an assault on Google. Rendering text in images will hide that text from a search engine. This is something to consider if you鈥檝e made pretty buttons to send users through your site.

It鈥檚 no good if an image reads 鈥淐lick here to see the best content in the world鈥� but is labelled and therefore crawled as 鈥渂utton1.gif鈥�. It鈥檚 something I see time and time again; its detriment will be demonstrated if you review the page using Lynx as outlined above.

Search engine optimisation is not the only benefit of taking text out of images and putting them into plain text. Screen readers for the blind also cannot read text in images. Accessibility is increasingly something you need to consider to get the widest audience share possible. It鈥檚 also plausible that you鈥檙e looked on more favourably by search engines the more accessible you are.

If you absolutely must include text in images make sure you put it in your image 鈥渁lt鈥� tags. This will be picked up by screen readers and give some exposure to search engine spiders.

A good web designer will be able to use CSS to replicate a lot of effects using plain text with background images. Plainly rendered text is best practice, hands down.