The 183m high observation mast in Brighton would be higher than the London Eye.
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Architect Marks Barfield are set to once again stamp their mark on the English skyline, this time with a 183m high observation mast in Brighton.
Taller than Blackpool Tower and the London Eye, which is also designed by the husband and wife team, the Brighton i-360 has been commissioned by Brighton West Pier Trust for a site on the West Pier.
The pod, which will be able to carry up to 100 at one time, will rise to a height of 150m above sea level and will allow people to see 25 miles on a clear day.
The project, which will be entirely privately funded, will cost between £15-20m and will take two years to complete. The observation mast has not yet been submitted for planning approval.