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Two ex-Cambridge University architecture graduates have set-up their own womenswear brand. The brainchild of founder and design Bernice Pan and business partner Tosin Trim, DePLOY demi-couture takes a unique approach to sustainable fashion with a patented interchangeable fashion system.

The fashion label offers wearers a more ethical way of staying stylish. Their adaptable designs can be changed from season to season with imperceptible fastenings allowing the wearer to add and remove seasonal extras, reducing the need for purchasing entirely new outfits each season. For instance the trench coat (pictured bellow) separates to become a dress and a bolero jacket.

Trim, who completed her architecture degree in 2003, makes accessories from the off-cut fabrics so that there is no waste at the DePLOY workshop. She says her architectural training ensures a rigorous approach to design development.

DePLOY has recently opened a flagship boutique at 34 Thayer Street in London. Designed by , the shop took on a similar sustainable theme to the cloths.

For instance most of the interior is modular, flexible and re-useable, conceptually following a similar approach to the cloths which are ‘one outfit, numerous possibilities’. Therefore all clothes rails, display cladding panels and mirrors can be readily removed and re-dressed for a different spatial or location arrangements.