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As anybody who has even contemplated buying a home in London in the last 20 years will have noticed, the capital鈥檚 housing market isn鈥檛 a welcoming environment for people earning less than stellar salaries. A booming population combined with a lack of supply has led to ever increasing prices.

Despite the 2008 crash and the continuing poor state of the market elsewhere in the UK, house prices in London are predicted to rise significantly over the next five years: according to a report from property agent Savills, the value of the average home in London will increase by 19% over the next five years, with central London properties predicted to rise by 23%.

The pressure, therefore, is on the Greater London Authority (GLA) to do all that it can to increase supply. Unfortunately, the figures from the last year don鈥檛 look promising. According to the latest iteration of the London Plan, the strategic planning document covering the capital, the mayor has a minimum target for housing completions of 30,000 a year. In 2011/12, just 20,000 homes were built, although that was an improvement on 2010/11, which saw only 18,000 completions. In other words, housebuilding remains a third below the minimum level that the GLA believes is necessary; a target that in any case the London Plan itself acknowledges isn鈥檛 high enough to take account of the latest household projections for the capital.

The man with the unenviable task of addressing London鈥檚 housing needs is Richard Blakeway, Boris Johnson鈥檚 remarkably youthful - he鈥檚 34 - deputy mayor for housing. A former House of Commons researcher, Blakeway acted as Johnson鈥檚 housing adviser during the mayor鈥檚 first term, and was promoted following the elections in May.

Blakeway says that when the next set of completions figures are released, London will have just about hit the 30,000. However, he adds that an analysis of the figures shows that the extremes of the market make up a worryingly high proportion of the total. 鈥淚f you look at that 30,000, half of it is probably affordable housing and the other half market housing,鈥� he says. 鈥淏ut a large proportion of the market housing was high-end and a lot of that would have been bought overseas. Of all the deficits in supply, we feel that the mid-market is the most acute and we feel that will have the greatest economic impact.鈥�

Taxing issues

So, with viability and development finance concerns still paramount in housebuilders鈥� minds, even in London, how does Blakeway intend to support the industry to build more homes for average Londoners? Part of the answer, he says, is to reduce regulatory and financial burdens on housebuilders. He cites changes to the supplementary planning guidance that accompanies the London Plan as an example - 390 design codes have been reduced to 70-80, he says - and adds that he is a strong advocate of deferring capital receipts, which allows housebuilders to delay land payments until after they have started generating revenue from a development.

Developers in some parts of the capital might scoff at the idea that the GLA wants to remove financial constraints on development. The community infrastructure levy (CIL), which largely replaces section 106 payments, is set by planning authorities and allows them to charge developers fixed sums for different types of development. In London, however, there is also a mayoral CIL to pay, which has been introduced in order to fund Crossrail, the east-west train line through central London. However, development in all London boroughs is to be charged a different rate based on the capital鈥檚 public transport zones, regardless of whether they actually benefit from Crossrail鈥檚 development. Wouldn鈥檛 it have been fairer to charge developments closest to proposed Crossrail stations a higher rate?

We鈥檙e not just thinking about transport, we鈥檙e thinking about how it unlocks housing and commercial development and so on

Blakeway is having none of it. 鈥淚f you look at Crossrail, it is a major piece of infrastructure that will be of huge benefit to London. It will unlock parts of the capital and make schemes viable, which will ultimately benefit the development industry.鈥�

Developer contributions notwithstanding, recent developments have allowed the GLA to take a much more proactive stance on housing. When the Localism Act came into effect earlier this year, responsibility for housing investment in the capital passed from national housing and regeneration quango the Homes and Communities Agency (HCA) to the GLA, giving the mayor control over key funding streams such as the Affordable Housing Programme. Perhaps most significantly, the changes also involved transferring the HCA鈥檚 land assets in the capital to the mayor, alongside those of the now defunct London Development Agency and Thames Gateway Development Corporation. In total, the GLA inherited 625ha of land - about two-and-a-half times the size of the Olympic park.

This transfer of powers and assets, Blakeway says, makes sense given the GLA鈥檚 other responsibilities. 鈥淭he GLA group as a whole has responsibility for transport and economic development, and housing should be a part of that,鈥� he says. 鈥淲e鈥檙e now really thinking about transport projects in a real regenerative sense. We鈥檙e not just thinking about transport, we鈥檙e thinking about how it unlocks housing and commercial development and so on.鈥�

Blakeway adds that the GLA鈥檚 new land holdings and sources of funding also give the authority greater weight when it comes to getting involved in major projects. 鈥淭here鈥檚 more strength to our arm. We had a policy role previously, but when you鈥檝e got programmes and land responsibilities, that totally changes the dialogue that you鈥檙e able to have with local authorities and housebuilders and others,鈥� he says.

The great sell-off

Now that Blakeway has control over so much land in the capital, what exactly is he going to do with it? Get rid of it, apparently. 鈥淭he mayor has made a very clear commitment that by the end of this mayoral term we will have an exit on all of those sites,鈥� he says, adding that the 2016 deadline won鈥檛 force him to dispose of land if a good deal for the tax payer can鈥檛 be found. He also says that an exit strategy might involve the GLA retaining land interests in some large-scale developments, citing the Barking Riverside project, a joint venture between the GLA and housebuilder Bellway, as an example. 鈥淭here is a real momentum behind releasing those sites now,鈥� he says. I鈥檓 very confident that we will have an exit on all the sites by 2016.鈥�

In order to bring sites to market more quickly, the GLA, in partnership with umbrella body London Councils, is setting up a framework agreement in order to allow it to appoint developers without the need to go through the entire OJEU process for every site it owns. According to Blakeway, the GLA will always try to dispose of land through the framework in the first instance and members of the panel will be appointed early next year and take effect in April. 鈥淲e estimate it takes about half the time to appoint a development partner and reduces costs to everybody,鈥� he says.

However, the GLA鈥檚 ambitions for the panel extend far further than disposing of its own assets. Blakeway says that he is in discussion with the Metropolitan Police Service about the possibility of the force disposing of its unwanted land through the framework.

And he wants to go further. 鈥淥ne of the things that we鈥檙e saying to government at the moment is, 鈥楲ook at what we鈥檙e doing in London. There鈥檚 real momentum behind this, so are there sites that are owned by government [that we could dispose of through the framework]?鈥欌�� he says. 鈥淲hile we鈥檙e the biggest single landowner in London, most of the public land will be owned by Whitehall. So one of the things that we鈥檙e talking to the communities department about is whether the mayor could take an agent鈥檚 role to bring forward those sites or even have sites transferred to him so that we can bring them to market.鈥�

With such a huge volume of land to dispose of in a relatively short period of time, isn鈥檛 there a danger that investors will snap up key sites, only to sit on them and watch the value increase? Not according to Blakeway. He says he keeps a close eye on the detail of development agreements to ensure that if a buyer doesn鈥檛 make demonstrable progress, the GLA has the power to intervene. 鈥淲e can reflect in those agreements long-stop dates for seeking planning permission and gaining planning consent,鈥� he says, adding that development agreements can also include requirements on developers to secure funding or end-users by particular deadlines in order to demonstrate that progress is being made. 鈥淓ven at the point where we appoint a preferred partner we will remain actively engaged with the development,鈥� he says.

Londoners will be hoping Blakeway鈥檚 strategy for boosting housing supply in the capital translates into more impressive completion figures - otherwise they will begin to question whether the transfer of all that power and all those assets was really justified.