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The government construction strategy released by Francis Maude last week, reads like one long personal ad to court the UK construction industry. The central message being that the government is embarking on some self-improvement, has gone to the gym and bought some nice new clothes. And it鈥檚 going to expect a bit more from a new partner than it did in the past: long-term commitment, no more rows and recriminations, and, frankly, a significantly cheaper date.

At the (lonely) heart of the strategy is integration: the government will put measures in place to provide more certainty about a long-term pipeline of work, in return for reform into a genuinely integrated industry, where contracts no longer pitch subbies against main contractors against project managers and it鈥檚 not all about looking out for yourself. Industry integration, either the vertical integration of the supply chain within main contractors, or the creation of a genuine partnership in the supply chain on individual projects, has been discussed, and inched towards, since Sir Michael Latham鈥檚 1994 report on partnering.

But this is an industry where contractors concentrate their innovation on the bidding process rather than the delivery of buildings. In the words of David Bucknall, chair of the RICS鈥� QS and construction board: 鈥淚t鈥檚 now 13 years since Latham, and there has been good take-up. But it鈥檚 nowhere near the majority doing this.鈥�

So can the government deliver on its side of the bargain? And what鈥檚 to say that this new strategy will have more impact than those in the past?

Best bits

It seems very hard to find dissenting voices following last week鈥檚 strategy launch. This is partly because the broad principles behind it - greater collaboration and integration, and more visibility of the construction pipeline - are widely agreed on, at least by those at the most senior policy levels in the industry. Rudi Klein, chair of the SEC Group, said he was 鈥渙ver the moon鈥� about a policy that in one fell swoop 鈥渄umped 150 years of bad procurement policy鈥�. The presence in the strategy of a detailed action plan also seeks to reassure those that have seen previous well-intentioned initiatives flounder. Don Ward is chief executive of Constructing Excellence, which will benchmark the
procurement pilots outlined in the strategy. He said the strategy, which seems to mandate reform in areas such as 黑洞社区 Information Modelling (BIM), at least by central government departments, could be 鈥渢he straw that broke the camel鈥檚 back鈥� in terms of finally bringing about change.

This optimism is largely based on two things: firstly, the Treasury鈥檚 mandate to reduce the deficit means departments have a big incentive to implement disruptive changes to procurement in order to save money. Secondly, the strategy for the first time mandates the use of BIM on public projects. Supporters of BIM - software that holds detailed, centralised information about a project for all the collaborators on it - says its introduction will force the deeper collaboration between rival companies that the strategy calls for. John Lorimer, capital projects director at Manchester council, in charge of 拢300m of procurement every year, says: 鈥淚t鈥檚 the timing that makes this likely to work. Now we have evidence that these policies deliver results. BIM will encourage it: suddenly when people get to levels four and five of BIM, the old practices will be laughable, where people kept savings up their sleeve because they were worried they鈥檒l be stung on something else.鈥�

Cautionary notes

Inevitably, however, not everything is sunny: there is a good deal of scepticism that the strategy will not make much difference. One boss of a major contractor says it will not force a review of company strategy. 鈥淚s this report going to lead to industry change? I鈥檓 sceptical. It鈥檚 more highlighting the best of what people have been doing anyway,鈥� he says. In part this reaction is due to the fact many of the biggest companies are already working in the way suggested by the report. Laing O鈥橰ourke, for one example, already provides a fully integrated supply chain in one firm. And despite assurances from chief construction adviser, Paul Morrell (see box right), many doubt that the government can keep its side of the bargain: providing a comprehensive two-year rolling programme of all public projects, to give the supply chain the confidence to invest and innovate.

David Mathieson, director at consultant Turner & Townsend, says: 鈥淚n broad terms, the strategy is obviously welcome but interestingly the majority of it is a
relaunch of what the Office of Government Commerce has been trying to do for years. The government is so large that actually getting mandated issues or best practice taken up is very difficult. So, good as I think the initiative is, inertia and lack of communication will prevent its widespread uptake.鈥�

How will it work?

Others worry that, while asking companies to integrate more with their supply chain is relatively easy for large builders with a bigger pipeline of work, it is more difficult for smaller businesses for whom work may be more irregular. This is a particular tension because of the government鈥檚 focus on giving SMEs more government work, and it isn鈥檛 clear what the political fallout will be if the strategy ends up putting more barriers in the way of small firms. Morrell says the government will ultimately have to make a call on value for money for the UK taxpayer. Mandating the use of BIM also adds to these small firms鈥� fears, which are only partly mitigated by a stress in the strategy on making sure frameworks are 鈥淪ME friendly鈥�.

Cost benchmarking is central to the way the strategy proposes reforming procurement. Rather than compete on price, it envisages an educated client using sophisticated cost benchmarks to state how much it is willing to pay - leaving the supply chain to compete on the quality it can deliver for the cost. The concern here is that some are not sure that the idea would work, because of the individual nature of each major construction project. Even QS David Bucknall admits it will be hard. 鈥淭o get something concise that also defines the quality you have to produce to, is going to be very difficult. But we鈥檝e got to try.鈥� Paul Sheffield, chief executive of Kier, who is broadly supportive of the strategy, says: 鈥淭he danger is you never build two jobs that are the same. The government has to be very careful that you鈥檙e comparing apples with apples.鈥�

Morrell鈥檚 idea is that if framework contractors can鈥檛 meet the client鈥檚 benchmark price, then the client has the right to tender outside the framework - with the framework contractors banned from bidding. This is also controversial. Manchester council鈥檚 Lorimer, who says he is already rolling out much of what the strategy calls for, says this threatening approach potentially endangers the whole ethos of partnering and collaboration, where he thinks value can be gained.

鈥淓very time that we鈥檝e gone outside our framework, it鈥檚 turned out that the framework would have offered better value. So it seems slightly odd to me that鈥檚 the way this is going.鈥�

So despite the appealing proposal, there are still issues for the government and its construction partners to work through before true love can be found. It鈥檚
definitely a new start, but only time will tell if they can really leave all their baggage behind and forge a long, happy, relationship.