Shameless marketing tactics this week, plus, an engineer and an architect run out of gas, what people are calling Zaha Hadid, and the latest outbreak of acronymitis at the civil service

There is nothing like a dame

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Ramboll chief executive Charles McBeath was happy to admit the engineer was 鈥渓ucky鈥 England got knocked out of Euro 2012, preventing a clash between the firm鈥檚 summer bash at Somerset House last Thursday and an England-Germany semi final. England鈥檚 heroically inept performance ensured this was a well-attended event, with guests packing out the east wing of the historic Thames-side building. The attendees included someone who is currently working closely with Zaha Hadid Architects. Does the newly appointed Dame Zaha insist on being addressed by her new title? 鈥淚t depends what mood she鈥檚 in鈥 apparently.

What a gas

Sticking with Ramboll, the engineer and Roz Barr Architects unveiled their contribution to the London Festival of Architecture this week - but not without a few unexpected last minute design changes. The idea had been to have a massive helium balloon tied down to a pavilion of sandbags. Mid-way through its development, however, the team discovered the world is in the grips of a global helium shortage and so they were obliged to abandon the balloon idea and introduce to a big suspended pool of water instead. But the questions remain where has all the helium gone and why are those guys from Ramboll speaking with such high-pitched voices?

Snail鈥檚 pace

When will the Armadillo on Oxford Street rear its head? I鈥檓 told Project Armadillo was the codename for Foster + Partners鈥 original 2002 plans for a 拢300m extension to Selfridges鈥 flagship London store - perhaps a nod to the retailer鈥檚 strikingly knobbled Birmingham Bullring store. The luxury retailer is now revisiting plans for an extension with Italian architect Renzo Piano. It is not yet known whether the department store is returning to the animal kingdom for inspiration for its latest designs.

WOFT

We all know that Her Majesty鈥檚 civil service loves a good reorganisation - and all the fresh acronyms this entails. The Defence Infrastructure Organisation (DIO), which has only been in existence a year, is already set for a name change. Shortly it is to be reorganised into two parts: the Defence Infrastructure Delivery Organisation (DIDO) and the Defence Infrastructure Governing Authority (DIGA). This is because it is in the process of appointing a Strategic Business Partner (SBP), from the private sector, which will take over its operations and largely render it extinct. 鈥淔rom DIO, to DIDO to Dodo,鈥 one observer wryly noted.

X marks the spot

What possible use would an engineer have for the games console the XBox? Well apparently the XBox - best known for games such as Call of Duty - is so effective at creating virtual environments that the engineering consultant WSP has deployed the technology to build virtual BIM models of its buildings. WSP鈥檚 computer systems are so closely related to the XBox that its engineers can take BIM models home and view them on their games consoles. WSP鈥檚 IT department has not gone as far as to actually install XBoxes in the office 鈥et.

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Source: Phil Disley

Hot competition

The award for cheekiest marketing ploy of the week goes to the Shad Indian takeway in London Bridge, which has sought to capitalise on the brand鈥檚 very close likeness to Western Europe鈥檚 tallest building nearby.

If you type 鈥渢he Shard鈥 into Google Maps you are taken to the Indian takeaway鈥檚 website - which has added an extra 鈥渞鈥 to its web address to now 鈥渢heshardindian.co.uk鈥. Internet users hoping to find the location of the 1,000ft skyscraper can now sample the heights of Indian cuisine instead.

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