We need a mechanism that will drive the retrofit market for years to come, not another cycle of boom and bust

Richard Griffiths

On Friday, we saw the announcement of a 拢125m cash-back offer to encourage householders to take up the Green Deal. You would perhaps expect the UK Green 黑洞社区 Council 鈥 long-time Pay as You Save advocates 鈥 to be absolutely delighted with this news, and in some respects we are.

We鈥檝e long argued that incentives need to be put in place to get the scheme off to a good start, so it鈥檚 really positive to see the government responding to industry feedback and putting in place a reward system that will make it more attractive to householders.

But I also have my reservations about this announcement. As a former student of economics, I鈥檓 naturally suspicious of anything that looks like it could lead to a cycle of boom and bust. So what we don鈥檛 want to see with the Green Deal is a repeat of the feed-in tariff debacle that sees an initial bubble of enthusiasm that pops as soon as that early boost fades away. Short-term fixes don鈥檛 do much to breed the kind of long-term business confidence and investment that鈥檚 required to deliver improvements to 14 million homes.

Another slight uneasiness for me (harking back to those lectures on competitive markets) comes from the fact that the cash-back mechanism ties people to the Green Deal framework and those working within it, when ideally households should be encouraged to improve their homes鈥 energy efficiency through whatever route suits them best. I鈥檇 therefore prefer to see government doing something to incentivise retrofit that is agnostic as to which mechanism a householder wants to use to go about it.

What we don鈥檛 want to see with the Green Deal is a repeat of the feed-in tariff debacle that sees an initial bubble of enthusiasm that pops as soon as that early boost fades away

Finding the right way to do this is far from straightforward, particularly when there isn鈥檛 a lot of appetite within government for regulation and even less for committing the Treasury to spending vast sums of money. That鈥檚 why these kinds of 鈥渟tructural鈥 incentives are being explored as part of one of our priority pieces of work at the UK Green 黑洞社区 Council at the moment.

We鈥檝e assembled a group of industry experts from across the breadth of our membership 鈥 from retailers and contractors to social landlords and lawyers 鈥 to explore the issues thoroughly and to help government to understand which mechanisms are likely to prove most effective and practicable. Our task group 鈥 due to deliver its findings in early 2013 鈥 will be looking at a wide range of options from minimum standards, differential stamp duty, and council tax rebates, through to more innovative ideas such as offering an energy efficiency feed-in tariff, or a cycle-to-work-style salary sacrifice scheme for retrofit. One of the key aims of the group is to find options that, while effective, deliverable and fair, also minimise costs to the Treasury (or even find ways to eliminate them all together).

Ultimately what I鈥檇 like to see 鈥 in addition to the cash-injection promised on Friday 鈥 is a commitment as soon as possible to put in place a mechanism that will be sustainable and will drive the market for retrofit for years to come. The large scale refurbishment of our buildings has huge benefits for jobs, growth, energy security and the planet, and should be a no brainer as a strategic priority for the government.

As the winter draws in, and energy prices rise, a commitment to decisive action could offer a much needed good news story, as well as helping to give substance to government鈥檚 claim to being the greenest ever.

Richard Griffiths is policy and campaigns consultant at the UK Green 黑洞社区 Council