Rob Tincknell is the man tasked with bringing an end to decades of disappointment at Battersea Power Station

Rob Tincknell

Rob Tincknell, the man in charge of Battersea Power Station

Can there be another building in the UK with such a troubled history as Battersea Power Station? For nearly three decades the decaying behemoth on the Thames in west London has sat dormant - a calm, largely unchanging giant, casting its gaze down over the many consultants, developers and investors who have scrabbled around its edges, come and gone, promising so much and delivering so little.

After so many dashed hopes and unrealised visions, the industry could have been forgiven a degree of wariness, if not outright scepticism, when it was announced that the power station had been sold, yet again, to new investors, following the collapse of previous owner REO鈥檚 plans for the site. However, somewhat counterintuitively, the new owners - a consortium of Malaysian investors - appear to be promising some reassuring continuity. REO鈥檚 拢8bn masterplan for the site, which gained planning permission in 2010 and includes proposals for more than 3,400 homes, is to be retained. What鈥檚 more, the team that had been hired to deliver the project on behalf of REO has been re-engaged by the Malaysians under the leadership of Rob Tincknell.

Meeting 黑洞社区 on site earlier this month, Tincknell, a veteran of major mixed-use schemes in the UK, Ireland and China, oozes the kind of relaxed confidence and bonhomie that seems to be the calling card of big-name developers. Dressed in a sharp suit and open-necked shirt, he deploys a well-rehearsed stock of investor-friendly phrases: it鈥檚 a 鈥渇antastic project鈥, an 鈥渆xtraordinary opportunity鈥 and his team is 鈥減assionate about this building and passionate about the site鈥, which will become 鈥渁 brand new town centre that has depth, character and a level of authenticity that you just can鈥檛 get anywhere else鈥. In short, Battersea Power Station site will become 鈥渁n absolutely fantastic place鈥.

The power station is the key to the whole project because it鈥檚 unique and iconic: it brings a level of brand recognition that money just can鈥檛 buy

Such epithets have, of course, been articulated many, many times before. So why should anybody suspend their disbelief this time around? Tincknell points to a variety of factors he believes make his plans for the power station truly deliverable. First, he claims that the extension of London Underground鈥檚 Northern Line to the site, as well as the wider Nine Elms development area, is now in the bag, with the government having declared it a national infrastructure project. 鈥淭hat means the government has to throw all its weight behind the project and has to make it happen,鈥 says Tincknell, adding that Transport for London is preparing a planning application for the project that he expects to be submitted in March or April next year.

Second, Tincknell says the masterplan he commissioned New York-based architect Rafael Vi帽oly to prepare proposes sufficient density to make the scheme viable. Previous schemes, he says, simply could not meet the 拢203m contribution to the Northern Line extension, not to mention the cost of refurbishment works required on the power station itself, and still turn a profit.

鈥淭he planning consent is for 8.1 million ft2, which is twice the size of the previous planning consent,鈥 says Tincknell. 鈥淭here are some big bills to pay here, and we had to come up with a development that was big enough to support all those extra costs.鈥 He says the fact that development is now under way on surrounding sites provides a level of confidence that hasn鈥檛 previously existed. Most importantly, he adds, the new owners 鈥渂ring with them a huge level of financial stability, which is extremely important for a project of this scale鈥.

Tincknell says he has no plans to revisit the existing outline planning permission for the site and perhaps that shouldn鈥檛 be so surprising. He reveals that he had been in talks about investment opportunities with some elements of the Malaysian consortium before REO鈥檚 bankers withdrew their support, and that the consortium was the only bidder for the site that 鈥渞eally signed up to the philosophy of the existing scheme鈥. (The consortium, made up largely of two Malaysian developers, SP Setia and Sime Darby Property, outbid Chelsea Football Club, which had wanted to build a new 60,000-seater stadium south of the river.) What鈥檚 more, he says that the outline consent is sufficiently flexible to allow for a reasonable amount of change as the development progresses.

Another aspect of the existing permission and section 106 deal that has caused sceptics to wonder about the scheme鈥檚 viability is the fact that Tincknell is under obligation to begin restoration works on the power station at the same time as he begins work on the first phase of the surrounding development. The upfront cost of the power station works has been cited in the property press as a major headache for developers over the years. But Tincknell does not see it that way. 鈥淲e鈥檙e happy to do that,鈥 he says. 鈥淚 don鈥檛 think any of our future residents want to be sitting in their living rooms while the entire power station is being refurbished.鈥

I don鈥檛 think any of our future residents want to be sitting in their living rooms while the entire power station is being refurbished

Tincknell adds that the very idea that the power station is a problem to be overcome is misguided. 鈥淪ome of the press comments in the past - that the thing that hinders this project moving forward is the power station and the costs attached - are simply not true,鈥 he says. 鈥淭he power station is the key to the whole project because it鈥檚 unique and iconic: it brings a level of brand recognition that money just can鈥檛 buy.鈥

Moving on, Tincknell says he has a full consultancy team in place to deliver the 800-home first phase of the project, which he hopes will gain detailed planning permission by the end of the year. He adds that he will be going out to the market early in the new year to secure a main contractor for the first phase of the project and rejects any suggestion that he might seek a housebuilder partner for the largely residential phase. 鈥淲e鈥檙e procuring the project ourselves and there are no discussions with any partner whatsoever at this stage,鈥 he says. 鈥淲ho knows what鈥檚 going to happen in the future. This is a very long project. But at this stage there is no ambition to bring in a partner at all.鈥

In terms of future contractors, however, Tincknell says he will be going out to the market through a traditional tendering process early in 2013. 鈥淲hat we鈥檙e looking for is a contractor we can work with in the long term, who can support the development and support the kind of timescales we鈥檙e looking at,鈥 he says, adding that he hopes to start construction in September next year.

At the same time, Tincknell says he is already in the process of drawing up design briefs for the second phase of the project and says he hopes to select the design team for the second phase, which will need to include a retail specialist, early in the new year. The idea is to bring in a wide range of architects over the lifespan of the project. 鈥淲e don鈥檛 want it all to be the same,鈥 says Tincknell. 鈥淭his is a town centre and like any town centre it needs to be a collection of interesting and intriguing quality architecture.鈥

All of this does sound like something might actually be about to happen at Battersea; something that will confound the sceptics and draw a line under 30 years of failure. Even breaking ground on the first of the planned apartment buildings would certainly buck the trend. For Tincknell, his faith in the project is bolstered by the fact that other developers have woken up to the potential of the area. 鈥淚 think that the UK real estate industry missed Nine Elms, but people have now realised how central this bit of London is,鈥 he says. 鈥淲e鈥檝e had the dawn of realisation about Nine Elms and we鈥檙e at the very centre of that.鈥

Battersea Power Station

Battersea Power Station

Battersea Power Station: A history

1935 Battersea鈥檚 A Station is completed, followed by its sister, the B Station, in 1953.
1980 Environment secretary Michael Heseltine awards the building grade-II listed status.
1983 Power generation at the plant ceases.
1986 Alton Towers鈥 proposal to turn the power station into a theme park wins planning permission.
1989 The theme park proposal is abandoned after costs escalate from 拢35m to 拢230m, leaving the power station without its roof and liable to flooding.
1993 The site is sold to Hong Kong-based Parkview International for 拢10m.
1997 Parkview鈥檚 masterplan for the power station receives outline planning permission.
2006 REO purchases the power station for 拢400m.
2010 REO wins outline planning permission for Rafael Vi帽oly鈥檚 mixed-use masterplan.
2011 REO鈥檚 scheme goes into administration with debts of more than 拢500m.
2012 The site is sold to a consortium made up of SP Setia, Sime Darby and the Employees鈥 Pension Fund of Malaysia for 拢400m.