RIBA architects collaborate with shops on Regent Street to create work that fuses innovations in architecture with retail design
The sees architects collaborate with some of the leading retail brands on London鈥檚 bustling shopping street to create a range of shop window installations.
Initiated by the in London, the project鈥檚 theme is Cities of Tomorrow, with 10 member architects creating a range of work that fuses innovations in architecture with retail design.
Architect Ian McChesney, who worked with denim brand Levis, said: 鈥淭he project has been hugely enjoyable and given us the chance to work quickly outside of the studio in an alternative way.
鈥溾�楿sing jeans as a building material presented some technical challenges, but we had a lot of fun with it. Levis have been incredibly supportive as partners and the installation reflects their enthusiasm for taking risks and embracing new ideas.鈥�
The project was initiated last year as part of the London Festival Architecture 2010.
Tamsie Thomson, director of RIBA London, said: 鈥淥ur members are always keen to take their work to new places and this project showcases how collaborative working can add value across sectors and in unexpected sites.鈥�
The installations
is on until 29 May 2011. For more information visit the .
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