Ministers urged to publish ODA chair鈥檚 critique of Olympic marketing rules for non-sponsors

黑洞社区 2012 Newsletter button

The government has been accused of dragging its heels in the race to capitalise on the Olympic construction success by taking several months to publish a legacy report by Olympic Delivery Authority (ODA) chairman Sir John Armitt.

In February, culture secretary Jeremy Hunt who commissioned the report heralded it as a 鈥渂lueprint for future British construction success鈥, which would help UK firms land lucrative contracts around the world thanks to their 鈥渙n-time-on-budget鈥 achievement.

However, although the report is understood to have been submitted in early April, Olympics minister Hugh Robertson has now told Labour counterpart Tessa Jowell that it will be published 鈥渁head of the British Business Embassy at Lancaster House鈥, which does not begin until the end of July.

The report is expected to back industry calls for a relaxation of the No Marketing Rights Protocol, which is enforced by the London Organising Committee of the Olympic and Paralympic Games (LOCOG) an organisation which will cease to exist after the Games.

Jowell who submitted the parliamentary question answered by Robertson last week was joined by shadow business secretary Chuka Umunna in criticising the response.

鈥淚 see no good reason why the government would delay publishing,鈥 Jowell said. 鈥淭he next two months will be crucial to ensuring businesses reap the most they can from the Olympics coming to the UK.鈥

Umunna who added his support to 黑洞社区s wider 2012 campaign said the government should publish Armitts report 鈥渨ithout delay鈥.

鈥淏usinesses in Britain have undertaken a hugely impressive job in getting the Olympics ready on time so we can put on a world class sporting and cultural event,鈥 he said.

鈥淲e should be talking up and celebrating what businesses have achieved, particularly the success of the construction industry.鈥

New London Architecture chairman Peter Murray who has pushed for reform of the 2012 marketing rules since January called the publication timetable for the report 鈥渞idiculous鈥.

鈥淭o wait until the end of July is like firing the starting pistol after the race is over,鈥 he said.

Announcing Armitts report in February, Hunt said: 鈥淲e need to ensure that the companies who built the Olympic Park, and others, learn from the experience of London 2012.鈥

鈥淚 hope the report will pave the way for British businesses after 2012 and help secure a long term economic legacy for UK plc.鈥

The Department for Culture, Media and Sport declined to comment.