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Many of us might consider taking it easy for a while after pulling off two of the era鈥檚 most significant regeneration schemes. Clearly, Roger Madelin is cut from different cloth. Two-and-a-half years ago, he surprised the property world by announcing he was leaving Argent to join British Land. During his almost 20 years with Argent he had overseen the regeneration of Birmingham鈥檚 Brindleyplace and the transformation of London鈥檚 King鈥檚 Cross.

Madelin was lured across to British Land to take charge of its long-planned redevelopment of Canada Water, the chunk of London鈥檚 Docklands that is south of the River Thames. After being offered the job, he says, he spent three hours walking around the site with his wife before making the decision to take it. 

Last month, the project reached its first major landmark when British Land submitted an outline planning application to Southwark council for a masterplan for Canada Water (see 鈥�How Canada Water will be transformed鈥�). On the same day, the FTSE 100-quoted property company announced that it had secured a master development agreement with Southwark council for the 53-acre site. 

The other side of the tracks

So can Madelin make a success of yet another major regeneration project? Or could south-east London prove an even tougher nut to crack than King鈥檚 Cross? 

On a tour of the site, Madelin is keen to point to the parallels between Canada Water and King鈥檚 Cross: the sites are about the same size, and are both in nearly freehold ownership and with vacant possession. 

鈥淭hat鈥檚 Roger鈥檚 genius: he does things for rational commercial reasons as well as for all the other good ones鈥�

Chris Brown, Igloo

King鈥檚 Cross was far from a slam-dunk project when Argent took it on in the late 1990s. At the time, what was to become Google鈥檚 new home was a far from salubrious district. But while King鈥檚 Cross is on the edge of central London, next to two mainline railway stations, Canada Water is further off the beaten track. 鈥淭his is massively more marginal,鈥� says Jackie Sadek, chief executive of UK Regeneration, another seasoned regeneration specialist. 

鈥淚t鈥檚 certainly not on most people鈥檚 maps,鈥� agrees Adam Challis, head of UK residential research at JLL, which has provided strategic advice for British Land on the scheme. 鈥淭he connectivity of Canada Water is good, but nowhere near the same as King鈥檚 Cross.鈥� 

A parallel Madelin doesn鈥檛 draw attention to is that the area, like King鈥檚 Cross, has a long and chequered planning history. The Surrey Quays shopping centre, which occupies much of the site, is a legacy of the late 1980s, when it was the first part of Docklands to be regenerated. Its low-rise retail and manufacturing sheds reflect the era鈥檚 stunted ambitions about what could be achieved in such an area, run down since the collapse of London鈥檚 docks due to containerisation. 

But as Madelin says, 鈥淜ing鈥檚 Cross, White City and Stratford to an extent have proved that new places can be great quite quickly.鈥�  

鈥淜ing鈥檚 Cross, White City and Stratford to an extent have proved that new places can be great quite quickly鈥�

Roger Madelin, British Land

British Land and Southwark signed an earlier development agreement for a smaller, 16-acre chunk of the site in 2005, only a part of which was built out, in a joint venture with Barratt five years ago. Over the last 10 years, British Land has been assembling the bigger 53-acre site, kicking off with its acquisition of a 50% stake in the Surrey Quays shopping centre in 2009 and culminating in the 拢135m purchase of the neighbouring leisure park six years later.

When Canary Wharf鈥檚 regeneration kicked off in the 1990s, it rapidly outstripped its ugly sister across the water. But the seeds of a more profound transformation were laid in the late 1990s when Canada Water became one of the stops on the Jubilee line extension, which linked Docklands and south-east London to the city centre. It is only one tube stop from Canary Wharf and two from London Bridge. 

When the East London line, which also ran through the station, was extended earlier this decade and incorporated into the London Overground network, Canada Water became a major transport interchange. Greater London Authority plans for a walking and cycling bridge from Rotherhithe to the Isle of Dogs will make it even easier to get to Canary Wharf, while linking into the east London cycle super-highway. 

At present, barely one-fifth of passengers going through Canada Water get off at the station, with many using it to change between the Jubilee line and the Overground. But these infrastructure improvements have brought Canada Water and south-east London a dramatic increase in home prices in the past 20 years 鈥� a major incentive for the area鈥檚 regeneration. The average home price in the surrounding SE16 postcode has increased by 300% to just over 拢500,000 during this period.

鈥淸The British Land project] is full-on, large-scale property development, driven by what happened to residential values and the improved transport links down there,鈥� says Chris Brown, chief executive of the Aviva-backed Igloo regeneration fund, which is not linked to the project. Challis agrees: 鈥淰alue growth has created the opportunity to make changes.鈥�

Home improvements 

Canada Water鈥檚 relatively peripheral location means that the focus is likely to continue to be on housing rather than workspace. 鈥淜ing鈥檚 Cross, being on top of such a major transport interchange and on the edge of central London, probably had greater prospects for office use than Canada Water, where the balance will be more towards residential,鈥� Brown says.

Despite the glut of luxury flats being built a few miles upstream in  Nine Elms, there is ample opportunity to develop homes here. For one thing, Canada Water is more affordable than many other parts of inner London, meaning the homes built there will be affordable to more of the buying public. 鈥淚t鈥檚 more attractive for normal Londoners, whereas Nine Elms is pretty rarified,鈥� Challis says. 鈥淎 big chunk of the mainstream market is in play at Canada Water.鈥�

The growing credibility of build-to-rent in the eyes of investors 鈥� partly thanks to a more supportive planning policy 鈥� helps, as it enables developments to be populated more rapidly, thus providing footfall for shops and leisure outlets. 鈥淏uild to rent not only helps the cash flow but animates the space much earlier,鈥� Challis says. 鈥淚t鈥檚 not just plonking a load of residential towers; this about creating a genuine destination.鈥�

Safe hands 

While its past schemes include Regent鈥檚 Place near Euston, British Land has never previously tackled such a big city building project as Canada Water. That is why, Brown says, it was such a smart move for chief executive Chris Griggs to hire Madelin. 鈥淗e has all the skills. He鈥檚 not just a super smooth salesman, he has the credibility of having done it before. Roger will do a better and more mixed scheme than a housebuilder would ever have done.鈥� Sadek agrees it was a masterstroke to bring Madelin on board. 鈥淗e is the most patient developer in the world,鈥� she says. 鈥淚f anybody deserves to pull it off, it鈥檚 him.鈥� 

Challis adds that, as a real estate investment trust (REIT), British Land is a committed investor with the incentive to deliver the kind of long-term programme required at Canada Water. 鈥淏ritish Land, as a REIT, has got a real intrinsic commercial driver and desire to see long-term value growth and for the place to improve. It wants to see the place work and become cohesive, because in commercial terms it is the beneficiary of that.鈥� It is also one of the few real-estate companies with the balance sheet strength to ride out the market cycles over the decade or more that it will take to build out a scheme of Canada Water鈥檚 size.

Another plus point is that Canada Water is one of the few big inner-London sites that does not involve rebuilding a council estate, which can bring challenges such as resistance by residents to demolishing homes and compulsory purchase. Nevertheless, British Land has been keen to ensure the council is on-side, as demonstrated by the signing of the development agreement. 

鈥淩oger knows this stuff is all about politics,鈥� says Brown. 鈥淭hey are going to be doing stuff to the facilities that the people down there use, whether it鈥檚 shops or cinemas, so you have to take them along with you.鈥� The firm has been supporting voluntary groups providing education, employment and enterprise projects in the area. 

One thing is not in doubt: it looks like another long haul for Madelin, so it鈥檚 a good job he seems to get such a buzz out of it.