Regenerate's editor spends a lot of time in the company of housebuilders but thankfully none resemble the fictional boss of Whitewater Contractors

Sharing a name with someone fictional or famous is a bore. I can say that with the certainty of someone who has heard far too many 鈥楴ot tonight Josephines鈥. So I sympathise with Persimmon Homes鈥 chairman John White today, and I hope he wasn鈥檛 actually watching Channel 4 at 10 o鈥檆lock last night.

If he was, he would have seen his craggy-faced namesake thundering: 鈥淲e鈥檙e building starter homes here for people to live in鈥.

It descended into farce after that. Various housebuilding escapades included: White jumping into a digger to demolish a building that was blocking development on his site; White鈥檚 ex-wife and her new younger replacement engaging in fisticuffs over their man outside White鈥檚 Cheshire mansion; talk of White鈥檚 son helping to save dad鈥檚 near-bankrupt business by 鈥減utting his house on the line鈥 to build a tower (is that how Beetham does it?); and an enthusiastically energetic in-car quickie by two characters whose names I neither know nor care.

Think Footballers Wives and you have pretty much got the idea of the new comedy drama Goldplated. For the sake of blogging for 黑洞社区, I stuck with it for almost the whole of the first one-hour episode. But I don鈥檛 want to do it again. Even the frocks were naff.