Housebuilder says completions set to halve to just 8,000
The UK鈥檚 most profitable housebuilder has said its build volumes could nearly halve this year if trading conditions fail to improve from their current level.
Shares in Persimmon dropped 10% in early trading as the housebuilder published full year results for 2022 in which it said it could complete as few as 8,000-9,000 sales in 2023 unless there was a market improvement. If realised, 8,000 completions would represent a 46% drop on the 14,868 homes completed in 2022.
While group chief executive Dean Finch said it was too early to give a 鈥渇irm guidance鈥 on the year ahead, he said that current reservation rates would also cut the group鈥檚 margins by up to 13 percentage points. The group made a pre-tax profit margin of 19% in 2022, after taking into account a .
The gloomy prospectus came as Persimmon reported pre-tax profit of 拢731m for 2022, down 24% on 2021 numbers due to the cladding charge, on revenue of 拢3.82bn, up 6%.
Finch said Persimmon had delivered a 鈥渧ery strong performance鈥 in 2022 despite the challenges of rising build costs and the mini Budget-inspired drop off in sales in the last quarter but that this year 鈥渢he market remains uncertain鈥.
He said that while sales rates had improved from the average 0.30 sales per sites per week seen in the last quarter of last year, the 0.52 seen since New Year was still well down on the 0.96 sales rate in the same period last year. In addition, the results statement said Persimmon was having to spend around 3% of the price of a house on incentives for each sale achieved, with 25% of customers making use of its part exchange service 鈥 compared to 6% in 2021.
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The firm said it was too early to assess a full year sales rate but 鈥渟hould current rates continue for the rest of the selling year, the Group鈥檚 current outlet network would imply 8,000-9,000 legal completions for 2023鈥, and that lower completions 鈥渨ill have a margin impact鈥.
Persimmon said this scale of drop off would see a five percentage point margin impact from build cost inflation, which would no longer be covered by sales price inflation as in previous years, and a likely eight percentage point margin hit from 鈥渞educed volumes and increased sales incentives and marketing costs鈥.
Persimmon said it had already instituted a hiring freeze and had identified 拢40m of efficiency savings from its 2023 operating budget. It added it was reining in land spend, by only targeting 鈥渆xceptional鈥 deals and expected land spend to be 鈥渄own鈥 in 2023, though the firm didn鈥檛 specify by how much.
The firm said the market had been toughest around London and the South-east, where prices were highest and the lack of any government support for first time buyers, since the closure of the Help to Buy programme, was being felt most keenly.
But it said it was preparing for recovery in the market: 鈥淚t is our intention to continue to invest in land in a targeted and disciplined way, when we judge the timing is right, in order to deliver outlet growth in future years.鈥
Persimmon chair Roger Devlin said he expected the number of homes built in the UK this year to drop to 鈥渘ot be much more than half鈥 the government鈥檚 300,000 homes a year target 鈥 which would imply a significant fall from the 236,000 net additions recorded in the most recent government statistics for 2021/22.
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