黑洞社区

Persimmon slashed the number of homes it sold in the first six months of the year by 6% as part of moves to restore its reputation around quality.

The housebuilder, whose status suffered a battering earlier this year over quality issues, said the decrease was in line with its strategy of only releasing homes for sale in higher demand areas once they were at a more advanced stage of construction.

In a first half trading update Persimmon鈥檚 chief executive David Jenkinson said holding off sales of homes was 鈥渃entral to the plan of putting customers before volume鈥�.

The move resulted in total legally completed sales volumes falling 6% year-on-year to 7,584 homes.

The group said it would stick to its plans to delay selling its homes but that volumes would pick up in the second half, 鈥渞eflecting the normal seasonality of the market鈥�.

Earlier this year the housebuilder was stung by criticism from customers over the quality of some of its finished homes. In August it announced it had created of its housing developments across the country.

Also over the summer Persimmon announced a review into the quality processes of its homes, headed by Grenfell fire survivors鈥� representative Stephanie Barwise QC.

The housebuilder had also which would allow home buyers to withhold a proportion of the house price against any snags they might find on the day they moved in. This was later extended to a week.

Persimmon said it had invested an additional 拢140m into its work in progress activity and would continue to plough money into improving quality and customer service.

The group said it would publish another trading update on 15 January 2020. It is expected to publish its results for the 12 months to 31 December 2019 in February next year.