The Guinness brewery site in Park Royal, west London, could become London鈥檚 biggest food market.

Consultant Savills, which is marketing the site, has released an outline proposal to bidders to relocate New Covent Garden Market, Smithfield meat market and Billingsgate fish market to Park Royal. The proposal is to create one large food market on part of an industrial estate owned by the Park Royal Partnership, a public鈥損rivate partnership initiative that represents local businesses on the estate.

Drinks company Diageo, the owner of the Guinness brewery site, is considering the proposal for the markets to operate on a 10-15 acre area.

Kelvin Campbell, founding partner of planning consultant Urban Initiatives, advised the partnership to go ahead with the proposal because of the estate鈥檚 existing business and transport links.

He said: 鈥淭he London authorities have been talking about consolidating and relocating the fresh food markets for a while now. One of the best, most logical relocations would be to the Guinness site at Park Royal.

The London authorities have been talking about consolidating and relocating the fresh food markets for a while now

Kelvin Campbell, Urban Initiatives

鈥淚t鈥檚 already the biggest food cluster in London so it would make sense to add to what is there already. There鈥檚 a lot of fruit flown in to Heathrow, and Park Royal is just a short distance away. The market would operate in the morning so the site could be used as a car park during the day.鈥�

The news comes as the partnership prepares to redevelop the Park Royal industrial estate. Developer Carey Group is planning a mixed-use scheme, which is being masterplanned by architect Carey Jones. But a source said it lacked the 鈥渨ow鈥� factor. The source said: 鈥淭here are a few issues with the masterplan and the architects but hopefully we will work it out.鈥�