黑洞社区 has been named subscription magazine of the year at the Periodical Publishers Association awards.

The magazine won the award last week for the second time in three years after beating off competition from Farmer鈥檚 Weekly, published by Reed.

The judges praised 鈥渁 wide variety of well-executed initiatives鈥� that drove subscriptions to record levels in 2004. They said: 鈥淭he overall strategy cleverly exploited cross-selling opportunities and reflects a creative and entrepreneurial approach.鈥�

At another awards ceremony last week, organised by the Periodical Training Council, 黑洞社区 reporter George Hay was commended in the category for new business feature writers. The judges said Hay wrote 鈥渙riginal copy with an offbeat approach鈥�.