Multidisciplinary giant offers 拢50m for estate agent Lambert Smith Hampton.
WS Atkins has taken another step towards its goal of offering clients a one-stop property and construction service by making a 拢50m offer for estate agent Lambert Smith Hampton.

The bid is backed by the management of stock exchange-quoted Lambert Smith Hampton and had been accepted by 39.5% of its shareholders by last week. The move will see Atkins acquire 1000 staff and 拢47.5m in turnover.

The two firms first held talks last year, and on 1 May 1998, Lambert Smith Hampton made a stock exchange announcement saying it was in talks with a mystery party 鈥渨hich may or may not lead to an offer鈥.

This party is understood to have been Atkins, but the talks were broken off 11 days later.

Asked why the firm had not been sold to Atkins last year, Lambert Smith Hampton chairman Bruce Brown would only say: 鈥淎t any time, we are always talking to different people. We must have talked to 20 parties in recent years about various deals.鈥

Ambitions to be world leader

Atkins chief executive Mike Jeffries said the deal was part of the firm鈥檚 bid to become the world鈥檚 biggest provider of technical and construction services. Both parties said their businesses would be complementary, because they overlap in very few areas.

Lambert Smith Hampton has a strong regional presence and has a steady fee income from providing Corporation Tax ratings for occupiers and small transaction work, rather than the more volatile, larger transactions that some agencies specialise in. Brown said he hoped that Lambert Smith Hampton would be able to direct work towards its parent鈥檚 construction consultancies and said it had already awarded Atkins some M&E work.

Asked if he was concerned about clients questioning the company鈥檚 objectivity in recommending Atkins or other consultants, Brown said: 鈥淧atently, it is incumbent on us to ensure that Atkins provides the best value for money if it is awarded work. Atkins will be on our tender lists, but clearly the client鈥檚 interests come first.鈥 Jeffries said: 鈥淲ith more firms merging and moving into a variety of fields, there are increasing areas where there are conflicts of interest, which have to be managed very carefully.鈥

Autonomy for agent

He said that Lambert Smith Hampton would be left to operate independently within Atkins鈥 property arm, which also includes QS Faithful & Gould. It will retain its name but will not get a representative on Atkins鈥 main board. Lambert Smith Hampton鈥檚 Brown and managing director Nick Stagg will stay with the company.

Stagg said Lambert Smith Hampton had decided to sell to Atkins because the firm was struggling to get any bigger on its own. He said: 鈥淲ith a market capitalisation of 拢35m-40m we were very much off the radar screen of the big institutional investors that might have helped with an expansion. We have been frustrated at every turn in expanding our business through acquisition.鈥

Opinions mixed on wisdom of WS Atkins鈥 strategy

WS Atkins鈥 proposed purchase of Lambert Smith Hampton has raised a few eyebrows among its competitors, but it is not the first tie-up between a QS and an estate agent. In December 1994, Cyril Sweett sold out to agent Chesterton. A management team bought the company back last July. Cyril Sweett chairman Francis Ives said the move was a failed experiment. 鈥淔rom our experience, I can accept that the theory of diversifying is correct, but the practice is a different matter. Being effectively dominated by an estate agent didn鈥檛 work. 鈥淚t led to conflicts of interest, or at least perceived confidentiality concerns that were enough to put some clients off, and certainly provided ammunition for our competitors,鈥 he said. Ives added: 鈥淟ambert Smith Hampton are on record as saying they want to direct their clients鈥 business to WS Atkins. But it just doesn鈥檛 work like that. Experienced clients want to appoint the best of each discipline and the prospective synergies are not as big as you at first hope.鈥 Clive Groom, chief executive of 黑洞社区 and Property, was more upbeat. 鈥淢ike Jeffries has a vision of WS Atkins becoming to the built environment what PricewaterhouseCoopers is to management consulting. So, if you have a problem with your property and you are getting off a plane in Singapore, you know you can go to the nearest WS Atkins office and they will sort it out for you. But whether such an integrated strategy is the way to go, only time will tell.鈥