黑洞社区

Architect Terry Farrell and Partners, famous for its redevelopment of Charing Cross station in the late eighties, hit the news this month with rumours that its 拢90m aquarium in London鈥檚 Docklands could be scrapped because of the credit crunch. But what鈥檚 its website like?

Webmaster鈥檚 verdict

The site is minimalist with all content designed to fit tidily into a single screen, but with a lack of navigation. Good practices in architecture, such as squeezing as much as you can into one space, do not translate well to the web. Reading the site鈥檚 content is a chore using their text scroll buttons. This could have been avoided by having all the text displayed on the same page at once. The keyword optimisation works well, as it is based around the names of their projects with keywords as headings and page titles. The site will not get general Google traffic as it lacks headings for phrases such as 鈥渁rchitecture鈥� or 鈥渂uilding design鈥� that web users often type into search engines.